Introducing the MAD family — a community of like-minded brand ambassadors

Tom Massey - Award-winning garden designer, author of RHS Resilient Garden and featured designer on BBC Two's Your Garden Made Perfect. Tom has been consulting on the development
of our new range of outdoor apparel, designed by gardeners for gardeners.

Tom Massey

Award-winning garden designer, author of RHS Resilient Garden and featured designer on BBC Two's Your Garden Made Perfect. Tom has been consulting on the development
of our new range of outdoor apparel, designed by gardeners for gardeners.

Fanny Nilsson - Fanny runs her own landscape and garden design studio near Oxford, working across London and the South East. She creates spaces that become more beautiful over time — celebrating traditional craft, natural gardening techniques and things that are made to last. We’re thrilled to have her join the team.

Fanny Nilsson

Fanny runs her own landscape and garden design studio near Oxford, working across London and the South East. She creates spaces that become more beautiful over time — celebrating traditional craft, natural gardening techniques and things that are made to last. We’re thrilled to have her join the team.

Lulu Roper-Caldbeck - Lulu Roper-Caldbeck is a London-based garden designer working on both residential and commercial gardens. She collaborates closely with clients, architects, interior designers, and property developers to create a wide range of outdoor spaces, from intimate courtyard gardens to expansive roof terraces.

Lulu Roper-Caldbeck

Lulu Roper-Caldbeck is a London-based garden designer working on both residential and commercial gardens. She collaborates closely with clients, architects, interior designers, and property developers to create a wide range of outdoor spaces, from intimate courtyard gardens to expansive roof terraces.

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Be the first to embrace our Land First philosophy before our April launch. Sign up for our newsletter and gain exclusive early access to our pre-sale event. As a token of our appreciation for your support, enjoy a 10% discount on your order now. Take the chance to elevate your gardening experience with our meticulously designed gardenwear.